Borislav Guenov is Director of Retail Banking and a member of the Management Board of UniCredit Bulbank from 2021.

CEO of UniCredit Consumer Financing Romania starting January 1st, 2018. Former Head of Retail at UniCredit Bank Banja Luka.

His first experience in the UniCredit Group was in 2002 as an intern in Bulbank, and since 2006 is a member of the start-up team for UniCredit Clarima Bulgaria.

Starting with 2007 he has held various managerial positions such as Sales Manager, Head of POS Business, Non-Banking Business Division, and since 2012 he has been appointed Chief Business Officer and Member of UniCredit Consumer Financing Bulgaria Management Board.

Boris graduated at Bocconi University in Milan.