The international financial magazine Global Finance announced UniCredit Bulbank as the best digital bank for 2021. The winners were rated from judges, a global leader in consulting, technology and outsourcing and the finalists were selected by the editors of Global Finance. The criteria for selecting “Best Digital Bank” include strength of strategy for attracting and servicing digital customers, success in getting clients to use digital offerings, growth of digital customers, breadth of product offerings, evidence of tangible benefits gained from digital initiatives, and web / mobile site design and functionality.  

“With the global pandemic forcing people to conduct their personal and professional banking activities from their phones, tablets and computers, digital banking took on an importance and prevalence far beyond anything that had come before,” said Joseph Giarraputo, publisher and editorial director of Global Finance. “Banks were forced to respond to this drastically altered landscape, and those that met the challenge most successfully are being honored as Global Finance’s World’s Best Digital Banks 2021.”

“We do not stop investing efforts in the direction of more flexible and remote servicing of banking products in UniCredit Bulbank. Our clients can manage their accountants online and can sign their customer load agreements online. In 2021 we also offered a completely renewed design of our mobile application Bulbank Mobile. And in just one year, we managed to increase the scope of our remote services and now more than 90% of the offering in the branch of the bank for individual clients can be provided with one phone call. As a result of our consistent acts and strategy for digitalization of banking processes, we report a significant increase of use to our online services” said Borislav Genov, Director of Retail Banking at UniCredit Bulbank. “The international acknowledgement and the increased customer interest in our digital channels motivate us to develop and implement the latest trends, providing convenience and security of services, thus continuing to be the leading choice for a digital bank.“

In 2021 UniCredit Bulbank reports an increase in the active users of the banking app by nearly 30% to compare to the beginning of 2020, which leads to a 50% increase in the number of transfers, made by banks’ customers via the bank app compared to the same period. The clients get access to the most preferred banking and products services through the online application of UniCredit. Customers can use their current account online, as well as generate an IBAN notification. Software m-Token, integrated into the mobile application Bulbank Mobile, also guarantees the high security of payments through Bulbank Online.

Innovation and digital services and products, flexibility and simplification of the banking processes and customer-centricity are the leading priorities of the bank and provide a request to more successful development and consolidation of leadership positions in digital banking.  

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