From 13 to 15 September some of the most attractive exhibits of LivingWEB™ will be on display at UniCredit Bulbank’s gallery of modern art – UniCredit Studio – an interactive installation in the semblance of a live Google and a human brain. This is going to be the eighth exhibition hosted by UniCredit Studio – for the short period since its opening in the beginning of last year the gallery has become a venue of preference for young artists to exhibit contemporary art.

The gallery is situated in one of UniCredit Bulbank’s branch in the center of Sofia, 12 Kniaz Alexander I (in front of the Telephone Hall) and is open for visitors with free entrance.

The world premiere of the real-digital art festival LivingWEB™ will be held on 4 and 5 September in Vivacom Art Hall. The event will be transmitted live on screens in front of the American University in Blagoevgrad. As there is a lot of interest and the programme is very intense, the author of the festival, Vassil Tuchkov, has decided that LivingWEB™ will be held for a period of 12 days.

According to the organizers of the festival, LivingWEB™ is the focal point of Art and Technologies. The project gathers together artists, specialists and innovators from different fields around a single topic. In the course of LivingWEB™, artistic expression and social discussions will enable everyone to take a counter-culture step off-the-beat path – from the digital to the physical.

“Our reality will overflow into the virtual where human mechanisms exist in intervals of “ON-&-OFFLINE“ An objective camera viewer of the human in the Internet, together and separately, beyond the limits of the flesh. Living WEB™will show that the web exists under different forms which are commensurate – the universe, the human brain, web space, social graphs. Literally personalizing websites (interactive installations), materialized in a physical labyrinth of hyperlinks and live programmes with actors, performers, jugglers, acrobats and stand-up comedians,” said Vassil Tuchkov.

“Virtual reality appears to take up a large part of our contemporary life. LivingWEB™, with the modern art’s means of expression, gives voice to the reminder that what matters the most is real life, the one surrounding us physically – our loved ones, the knowledge acquired, the hardships we suffer and our shared achievements. As a bank which offers real life banking, we take part in the project precisely because of these key messages,” said the Branch Manager of UniCredit Bulbank, Liudmil Karavasilev.

The festival LivingWEB™ is part of the initiatives supporting the application of Sofia and the Southwestern region for a 2019 European Capital of Culture. It will be held under the auspices of Sofia Municipality and will be supported by the American University in Bulgaria, Vivacom, UniCredit Bulbank and Seasons Gallery.

More information for clients:

UniCredit Bulbank, Call Centre

Phone: 0700 1 84 84

More information for media:

UniCredit Bulbank, Identity & Communications Department

Viktoria Blajeva, Phone: + 359 2 9264 993, wjlj/ebwjepwbAvojdsfejuhspvq/ch

Ekaterina Ancheva, Phone: + 359 2 9264 963, flbufsjob/bodifwbAvojdsfejuhspvq/ch

Magdalena Ivanova, Phone: + 359 2 9232 528, nbhebmfob/jwbopwbAvojdsfejuhspvq/ch