The most valuable European football trophy – the Cup of UEFA Champions League – comes to Bulgaria only in a month’s time. The event will bring close meetings with the Cup and a lot of emotions for football fans and all the visitors to the special football tent in which the Cup will be located in Sofia.

Apart from the trophy itself, in the context of the European Tour of the Cup, UniCredit will bring on exhibition to the fans a rich collection of football souvenirs and a lot of interactive games. The event is organized by UEFA Champions League and by one of the largest European bank groups, UniCredit.

Placed on an attractive-looking double-decker bus (as the one in the photo), the Cup will start its tour from Berlin on 20 September. Afterwards it will pass through Hungary, Romania, and Bosnia and Herzegovina. Bulgaria was awarded the prestigious role to organize the final of the European tour this year. The three-day stay in Sofia is made possible by the support of Sofia Municipality.

The Cup in Bulgaria

In the country the Cup will come through Kalotina border checkpoint and in the course of three days – between 18 and 20 October it will be on display in a specially constructed football tent, located in front of the National Theatre “Ivan Vazov.” Apart from the opportunity to have a close look at it and take pictures with the Cup, all the visitors will be able to see the rich collection of football memorabilia accompanying the trophy and to have fun with interactive games. Entry is absolutely free for all visitors. The programme for Sofia is:

• Official opening in front of the National Theatre and opening hours for visits: 14:00 – 18:00 h, 18 October

• Free access to the exhibition and the Tower: 11:00 – 20:00, 20 October

• Free access to the exhibition and the Tower: 9:00 – 20:00, 21 October.

Apart from Sofia, three other big Bulgarian towns have been approved by UEFA to host the Cup. The visit of the Cup there is organized together with the local municipalities. Each municipality plans attractive events for the visit of the Cup in the town. It will be on display in:

• Veliko Tarnovo – 21 October, 12:00-15:00 h – Marno Pole Park;

• Veliko Tarnovo – 21 October, 15:00 – 19:00 h – the square in front of Tzarevetz;

• Plovdiv – 22 October, 12:00 – 18:00 h – Central Square;

• Stara Zagora – 23 October, 12:00 – 18:00 h – the square in front of the Municipality Building

A lot of pleasant emotions and awards await all the people who visit any of the events in these four towns.

The Cup is expected to be accompanied in Bulgaria by famous Bulgarian and foreign football legendary players who will be personally involved in the events with fans.

The partnership of UniCredit and UEFA Champions League

The 2013-2014 season marks the beginning of the second cycle of the three-year partnership between UniCredit and UEFA Champions League. So far the partnership has had positive effect in most countries, where UniCredit is present, in terms of brand image. Following the first cycle from 2009 to 2012 activities started for over 200 campaigns in relation to UEFA Champions League in almost all countries where UniCredit is present.

“These revolutionary results show how positive the impact of the partnership with UEFA Champions League has been and will continue to be for UniCredit. We are very content with all our achievements so far and we are looking forward to having any further achievements and success. Thanks to its international appeal and visibility, the sponsorship has provided great support to our business and strengthens our position as a leading European commercial bank,” said Federico Gizzoni, chief executive officer of UniCredit.

More information for clients:

UniCredit Bulbank, Call Centre

Phone: 0700 1 84 84

More information for media:

UniCredit Bulbank, Identity & Communications Department

Viktoria Blajeva, Phone: + 359 2 9264 993, wjlj/ebwjepwbAvojdsfejuhspvq/ch

Ekaterina Ancheva, Phone: + 359 2 9264 963, flbufsjob/bodifwbAvojdsfejuhspvq/ch

Magdalena Ivanova, Phone: + 359 2 9232 528, nbhebmfob/jwbopwbAvojdsfejuhspvq/ch