• For each uploaded picture, UniCredit Foundation is committed to contribute 10 Euro to the humanitarian project Open Fun Football Schools approved by UEFA.

• Thanks to the campaign, Open Fun Football Schools will be organized for the first time in Bulgaria this year in cooperation with the Bulgarian Football Union.

• The more people register pictures at www.make-a-kid-smile.eu, the more football schools will be set up in Bulgaria and throughout Europe. The contribution of UniCredit may reach up to 200 000 Euro.

• One of the supporters registered until 4 May 2011 from Bulgaria on the website www.make-a-kid-smile.eu will get from the Bulgaria-based UniCredit Bulbank two tickets for the final of UEFA Champions League on 28 May 2011 in London.

With the Make a Kid Smile initiative, UniCredit decided to support a project uniting children through football. The project, which was officially approved by UEFA, underscores the social commitment of UniCredit related to the partnership of the banking group with UEFA Champions League.

For each person participating in the Make a Kid Smile initiative (www.make-a-kid-smile.eu), UniCredit Foundation will contribute 10 Euro for the humanitarian project Open Fun Football Schools. Detailed information on the project is available on the website of UEFA. The maximum contribution of UniCredit Foundation may reach up to 200 000 Euro. The campaign can be actively supported until 28 May 2011.

This was announced by Levon Hampartzoumian, Chief Executive Officer of UniCredit Bulbank, at a press conference today. The press conference was held together with the Bulgarian Football Union, represented at the event by the executive director Borislav Popov. „The Bulgarian Football Union has good experience in such kind of initiatives for children and it commits to provide assistance for the successful implementation, for the first time in our country, of the Open Fun Football Schools”, said Borislav Popov. The press conference was attended also by the coordinator of the Open Fun Football Schools for Macedonia, Mr. Tzeno Alexandrovski.

The ambassador of the campaign is the legendary Luis Figo, who is one of first “rejuvenated” participants in the initiative at www.make-a-kid-smile.eu through online morphing.

Anyone can join with a picture and participating is fun and easy: 1) a person uploads his/her portrait picture at www.make-a-kid-smile.eu as for best results it is recommended that on the picture the person is smiling; 2) the picture is morphed automatically and within a few seconds it is shown on the screen already morphed, the face being converted into a childlike face. For each uploaded picture UniCredit will contribute 10 Euro.

One of the supporters registered in Bulgaria until 4 May will be selected in a special lottery draw and will get from UniCredit Bulbank two tickets for the UEFA Champions League final in London on 28 May. The bank will cover fully the transport and accommodation costs for the winner and the person accompanying him/her.

"This idea shows that the social and sports engagement are the two sides of one and the same coin", said in a special announcement Mauricio Carrara, chairman of UniCredit Foundation. "We hope that lots of football fans will support us in this important project.”

In 2011, UniCredit will finance Open Fun Football Schools in Bosnia and Herzegovina, Croatia, Serbia and the Ukraine through providing sports facilities, as well as it will provide funds for starting the project in Hungary, Bulgaria, Slovenia, Lithuania and Slovakia. The more people participate in the initiative at www.make-a-kid.smile.eu, the more funds will be contributed.

"We used the game, mainly football as a way of teaching young people loyalty, respect and team work”, says Anders Levinsen, founder of the Open Fun Football Schools project.

About Open Fun Football Schools:

Open Fun Football Schools is a project of the non-governmental organization Cross Cultures (www.ccpa.eu), which was awarded by UEFA many times for its humanitarian activity. The organization was established in 1999 in Bosnia and Heгzegovina and it is already actively operating in 14 countries. Through its activity, Cross Cultures reaches directly more than 100 000 children, volunteers, parents, municipalities, state institutions and private companies. In 2009, the former prime-minister of the United Kingdom himself, Mr. Tony Blair, handed over to the managing director Mr. Anders Levinsen the Sport for Peace Award in London.

About UniCredit and the UEFA sponsorship

UniCredit is one of the biggest financial institutions in Europe with strong roots in 22 European countries (represented in Bulgaria by the biggest Bulgarian bank UniCredit Bulbank) and an overall international network present in approximately 50 markets, over 9,600 branches and 162,000 employees as of 31 December 2010. In the CEE region, UniCredit operates the largest international banking network with nearly 3,900 branches. UniCredit is a main partner of UEFA Champions League for match seasons 2009/2010/2011. Thanks to the partnership, in 2009, more than 24 000 Bulgarian football fans could see live in Sofia, Pleven and Ruse the original UEFA Champions League Trophy.

About UniCredit Foundation

UniCredit Foundation is a corporate foundation established in 2003 to contribute to the development of solidarity and philanthropy in the communities and territories in which it operates, primarily in the geographic areas in which UniCredit is present (in 22 countries throughout Europe and Central Asia). By transferring financial resources and management skills commonly used in the corporate sphere, UniCredit Foundation is supporting major projects in order to foster positive social impact and innovation, which are carried out by local non-profit organizations.

More information for media:

UniCredit Bulbank, Identity & Communications Department

Viktoria Blajeva, Phone: + 359 2 9264 993, wjlj/ebwjepwbAvojdsfejuhspvq/ch

Ekaterina Ancheva, Phone: + 359 2 9264 963, еlbufsjob/bodifwbAvojdsfejuhspvq/ch

More information for clients:

UniCredit Bulbank, Call Centre

Phone: 0700 1 84 84