The bus carrying the most coveted football trophy passed around 5000 km. in Europe to reach the fans in five countries – Germany, Hungary, Romania, Bosnia and Herzegovina and Bulgaria.;

The Trophy will be placed in a specially constructed tent where all football fans can take photos and have fun with lots of interactive games.

Today, the UEFA Champions League Trophy passed through the border between Serbia and Bulgaria, where it was given a warm welcome with a traditional Bulgarian ceremony.

The UEFA Champions League passed through Kalotina Checkpoint on a specially branded bus with the logo of UEFA Champions League and UniCredit. The bus carrying the most coveted football trophy passed around 5000 km. in Europe to reach the fans in five countries – Germany, Hungary, Romania, Bosnia and Herzegovina and Bulgaria.

Bulgaria has the honour to host the final of the European Tour of the Trophy of UEFA Champions League 2013. The Trophy bus is accompanied by 5 TIR vehicles transporting the structure of the tent, in which the Trophy will be displayed in Sofia, and a unique collection of football memorabilia.

The Trophy in Bulgaria

Between October 18th and October 20th the Trophy will be on display in a specially constructed football tent in front of Ivan Vazov National Theatre.

The programme for Sofia:

•Official opening in front of the National Theatre and opening hours for visitors: 14:00 – 18:00 h., October 18th;

•Free access to the exhibition and the Trophy: 11:00 – 20:00h., October 19th;

•Free access to the exhibition and the Trophy: 9:00 – 20:00h., October 20th.

Besides Sofia, three other big Bulgarian towns have been approved by UEFA to host the Trophy Tour. The Trophy Tour in these towns is organized in collaboration with the local municipal bodies. Each municipality plans attractive events for the visit of the Trophy in their town. It will be on display in:

• Veliko Tarnovo – 21. October, 12:00-15:00 h. – Marno Pole Park;

• Veliko Tarnovo – 21. October, 15:00 – 19:00 h. – in the square in front of Tsarevets Fortress;

• Plovdiv – 22. October, 12:00 – 18:00 h. – Central Square in Plovdiv;

• Stara Zagora – 23. October, 12:00 – 18:00 h. – in the square in front of the municipal building.

UniCredit Walk of Champions

In order to get full access to all games in the tent, visitors simply need to register in advance on the specially created microsite dedicated to the Trophy Tour: http://be-part-of-it.unicredit.eu/bg-bg.html or on the facebook page of the bank.

After the registration, each applicant will receive a text message (sms) or an e-mail containing an access code, as well as a link to his personal board – the virtual spot where all experiences during the UniCredit Walk of Champions exhibition will be visualized. In this way, even after the event, each visitor will be able to view on his phone or personal computer his participation in the various raffles and games, as well as his picture with the Trophy.

By showing the code on their phone on the day of the event, visitors will get a personal RFID card, which will ensure for them a full-fledged experience during the exhibition. One touch of the special screens is enough to activate the relevant game or raffle. Thanks to the RFID technology in the card, each football fan will get his personal photo with the Trophy on his mobile phone and by e-mail with the option to share it instantly in his favourite social network.

The Wall of Champions

The tour starts with an overview of some of the most glorious moments in the history of UEFA Champions League on the special Wall of Champions. Visitors will see priceless memorabilia – the football shirt of Leo Messi with an autograph from the final with Barcelona FC in 2009, the gloves of Cassillas or the football from the final in 2007, as well as many other valuable historic items.

Football fans will see also the official UEFA Champions League match coin, presented by UniCredit, and will be able to toss a virtual coin, the result from which will appear on their personal board.

At the center of the exhibition, visitors will see 14 original footballs from various finals of UEFA Champions League, kindly provided by Adidas.

Augmented reality

One of the most remarkable interactive attractions in UniCredit Walk of Champions is the so called “augmented reality”. With their personal RFID card, posing in front of a 55-inch screen, visitors can pose as a scorer on a stadium, applauded by a huge crowd. This moment of glory will be recorded and sent to the personal board of each participant.

Visitors waiting to enter UniCredit Walk of Champions will also have the opportunity to have fun with the attraction. On big screens on the front side of the tent they will be able to perform a virtual kick of the ball and to participate in the masterful dribbling on the pitch together with virtual players.

More information for media:

UniCredit Bulbank, Identity & Communications Department

Viktoria Blajeva, Phone: + 359 2 9264 993, wjlj/ebwjepwbAvojdsfejuhspvq/ch

Ekaterina Ancheva, Phone: + 359 2 9264 963, flbufsjob/bodifwbAvojdsfejuhspvq/ch

Magdalena Ivanova, Phone: + 359 2 9232 528, nbhebmfob/jwbopwbAvojdsfejuhspvq/ch