Belgrade welcomes the third UEFA Champions League Trophy Tour presented by UniCredit.

For three days the legendary trophy will be presented within a memorable exhibition at Donji Kalemegdan, inviting everyone to experience the unique atmosphere of the UEFA Champions League.

This year’s final stop of the UEFA Champions League Trophy Tour presented by UniCredit, hosting the legendary trophy of this prestigious European football club competition, is Belgrade.

Today the third UEFA Champions League Trophy Tour presented by UniCredit arrived to its fourth and final stop this year, Belgrade. The Tour will take place in one of the most famous locations of the Serbian capital - Donji Kalemegdan from 14th until 16th October. The event will be inaugurated with the Press Conference, where the trophy will be presented, after which the ceremonial opening of the event will follow. Representatives of UniCredit Bank and UEFA, as well as Luís Figo, the Official UniCredit Ambassador for the UEFA Champions League, Ruud Gullit the UEFA Champions League Trophy Tour Ambassador and Stevan Stojanovic, former winner of the UEFA Champions League trophy and UniCredit Bank Ambassador for the Trophy Tour in Serbia will give the starting signal for the three-day event.

Klaus Priverschek, CEO of UniCredit Bank Serbia stated: “I am very pleased that this year Belgrade was chosen as a destination of UEFA Champions League Trophy Tour. I am proud that the Trophy Tour is presented by UniCredit, bringing back to Serbia the original UEFA Champions League trophy, which Belgrade hosted for the first time 20 years ago. This sponsorship has provided mutual benefits to different interest groups and has contributed to enhance the visibility of the UniCredit brand with the general public in Serbia. Most importantly, this grand event will enable all football fans, young and old, to enjoy an experience which symbolizes the long and rich tradition of European club football.”

Commenting on the rationale behind the Trophy Tour, David Taylor, CEO of UEFA Events S.A., said:

“The UEFA Champions League has a long and distinguished heritage and is the pinnacle of European club football. The trophy itself represents the ultimate prize for the winner of the UEFA Champions League. We are happy that by taking the trophy to this part of Europe with UniCredit, many passionate football fans will have the chance to spend an unforgettable moment with this famous trophy. The Trophy Tour with UniCredit is a great opportunity to bring the magic of European football closer to the people."

One big highlight will be Luís Figo, who attended every tour stop so far and will also join the Trophy Tour for the kick-off at its last stop. “As Official UniCredit Ambassador for the UEFA Champions League I have already accompanied various activities. Major event was the Trophy Tour 2010 of UniCredit, which brought me into countries like Germany, Czech Republic, Slovakia, Poland and Austria. UEFA Champions League Trophy Tour presented by UniCredit is a great experience because you meet so many football enthusiastic people and experience the ultimate spirit of the trophy. It is always great to be on tour with the trophy of today’s competition.”

Until the 16th of October football fans will have the unique opportunity to be close to the UEFA Champions League trophy. An exciting exhibition at Donji Kalemegdan will open its doors free of charge and present the most sought-after trophy, embedded in the fascinating world of Europe’s most prestigious club football competition. Passing through a simulated “Players’ Tunnel”, accompanied by rapturous applause, visitors will enter an exhibition space comprised of photos, videos and multi-media effects, bringing to life the most celebrated contests with all the goals and remarkable moments of the tournament. Historic memorabilia recalls the greatest ever champions of the European Champion Clubs’ Cup and its successor, the UEFA Champions League, while big screens let the visitor relive magic moments of the prestigious tournament. A touch screen invites to dive into the last UEFA Champions League season and to navigate through the highlights of previous Trophy Tours. A special highlight of the exhibition is the opportunity to take a personal picture with the UEFA Champions League trophy which after registration will be available online.

The Trophy Tour is embedded into an attractive local event program celebrating the UEFA Champions League trophy, the emotions and values connected to it. Selected football celebrities will attend the exhibition and will be available for an autograph session.

The UEFA Champions League Trophy Tour presented by UniCredit visited St. Petersburg and Moscow in Russia, Kiev and Donetsk in the Ukraine, before coming to an end for its finale in Belgrade (Serbia) from 14th to 16th of October.

Find out more about the UEFA Champions League Trophy Tour at www.unicredit.eu/champions.

About UniCredit

UniCredit is a major international financial institution with strong roots in 22 European countries and an overall international network present in approximately 50 markets, with about 160,000 employees and 9,500 branches as of 30 June 2011. In the CEE region, UniCredit Group operates the largest international banking network with around 3,800 branches.

The Group operates in the following countries: Austria, Azerbaijan, Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, Estonia, Germany, Hungary, Italy, Latvia, Lithuania, Kazakhstan, Kyrgyzstan, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey and Ukraine.

More information for media:

UniCredit Bulbank, Identity & Communications Department

Viktoria Blajeva, Phone: + 359 2 9264 993, wjlj/ebwjepwbAvojdsfejuhspvq/ch

Ekaterina Ancheva, Phone: + 359 2 9264 963, еlbufsjob/bodifwbAvojdsfejuhspvq/ch

More information for clients: UniCredit Bulbank, Call Centre Phone: 0700 1 84 84