• The recognition comes from the international publications PWM and The Banker

UniCredit Bulbank received recognition as The Best Bank in the area of private banking by the international publications The Banker and PWM. In the course of a few months, a panel of 16 members from four continents surveyed how the banking sector has responded to key trends in digitalisation, communication and investment towards responsible and sustainable governance (ESG), the significance of which was strengthened by the Covid-19 pandemic. 

Leaders in the Private Banking Awards 2021 are precisely those banks which are one step ahead in meeting customer needs, which requires experience in ESG, alternative channels and technologies. 

The prestigious international award is a recognition of the trust of the clients who have chosen the effective partnership with the largest bank in terms of assets in Bulgaria and the team of Private Banking of UniCredit Bulbank.   

In Private Banking, the strategic goal of UniCredit Bulbank is to be as close as possible to its clients through actions in three key areas:  service by focusing on client needs and providing best-in-class products; financial solutions and services customized for each client and last but not least, development and upgrading of the mobile banking, giving freedom and flexibility to clients in managing their finances.

“We offer service, which is based on individual solutions. This paired with our experience and transparency is among the things which clients value the most. At the same time, by upgrading the services offered in the area of mobile banking and investments through online banking, we have given our clients more freedom to manage their finances, we have improved the customer experience and once again we proved that we are close to them”, commented Borislav Genov, Head of Retail Banking Division of UniCredit Bulbank.

The ultimate goal of the bank is to build long-lasting relationships with its clients by protecting and helping their assets to grow. “In 2020, collaboratively with the clients of Private Banking, we achieved 4% growth in the total financial assets and maintained the pace of increasing the share of investments among them. Despite the pandemic, in 2020 we ensured business continuity. We are witnessing a trend that will continue in the near future – clients will keep trying to overcome the negative interest rates in the euro area and will look for new opportunities to maintain their savings globally”, added Darin Peshev, Head of Private Banking.

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Additional media information:

Ekaterina Ancheva, tel +359 894 518 193 , flbufsjob/bodifwbAvojdsfejuhspvq/ch

Darina Radoslavova, tel +359 887 505273, Ebsjob/SbeptmbwpwbAVojDsfejuHspvq/CH