A special jury will send one of the heroes on a trip to the Head Office of UniCredit in Milan.

UniCredit Bulbank has announced a challenge for the fans of the bank on Facebook, asking them to nominate the heroes of their daily life. The occasion for the initiative is the new season of the TV reality show “This is life” on bTV, which is made with the support of UniCredit Bulbank.

Following the example with the participants in the show, the bank addresses its fans on Facebook to nominate their own heroes – people who we would like to be a role model in our society. By 5 December anyone can propose a nomination. The only thing required is to provide the full name and the place of residence of the “hero” and to describe in a few words why nominating him/her.

“The purpose of the initiative is people to tell about the heroes in their own life. For sure, we all have such heroes - friends, acquaintances, relatives who with one thing or another have earned our respect and adoration – they have started a business from zero and today provide work to many others, they have done something noble or have just helped someone in hard times. We want to show them”, commented Yasen Dimitrov, manager of Advertising at UniCredit Bulbank.

The Chief Executive Officer of UniCredit Bulbank, Mr. Levon Hampartzoumian, is a member of the jury, which will review the nominations and will determine the finalists. The top prize is a trip for two to Milan, Italy, with a possibility to visit the Head Office of UniCredit.

For finding the true heroes, the other people – those who nominate and vote, have a key role. There will be prizes for them, too.

To this moment the page of UniCredit Bulbank has more than 5 thousand fans, and UniCredit Bulbank is constantly expanding its social media presence. Besides in Facebook, the largest bank in Bulgaria has got profiles also in twitter, google +, Linked in, foursquare and its own video channel on youtube.

Facebook: http://www.facebook.com/unicreditbulbank

Twitter: https://twitter.com/uncrbulbank

Google+: https://plus.google.com/110935930264254727157/posts

YouTube: http://www.youtube.com/user/BulbankVideos

Linked In: http://www.linkedin.com/company/unicredit-bulbank

More information for media:

UniCredit Bulbank, Identity & Communications Department

Viktoria Blajeva, Phone: + 359 2 9264 993, wjlj/ebwjepwbAvojdsfejuhspvq/ch

Ekaterina Ancheva, Phone: + 359 2 9264 963, flbufsjob/bodifwbAvojdsfejuhspvq/ch

Magdalena Ivanova, Phone: + 359 2 9232 528, nbhebmfob/jwbopwbAvojdsfejuhspvq/ch