About 40 other Bulgarian brands, including media, cosmetics, wine brands, stain stores, banks, etc., received Superbrand plaques at a ceremony yesterday, late in the evening.

Unicredit Bulbank is the strongest brand in Bulgaria amongst financial institutions – these are the findings of an independent survey among consumers on the Bulgarian market on the initiative of the global organization Superbrands.

At the ceremony in the hall of Sofia University Sv. Kliment Ohridski yesterday, late in the evening about 40 other Bulgarian brands, including media, cosmetics, wine brands, chain stores, banks, etc., were awarded plaques for a Superbrand in Bulgaria as presented in a book with the same title. The organizers have informed that the methodology makes it possible to have more one than one brand entitled to be a Superbrand in a particular sector, however, it is the independent jury and the public that determine which ones are the strongest bands in the sector.

The top rated brands in the individual categories are officially announced on the website of Superbrands - http://www.superbrands.bg/static.php?content_id=4&news_id=61

The organizers have informed that the brand selection and assessment methodology is universal for all countries with Superbrands programme. The selection process was in two stages: by secret voting of the jury of independent experts – the Board of Superbrands Bulgaria and by national voting of consumers on the Internet. This made it possible to consider the experts’ opinion in parallel to consumers’ opinion.

A partner of Superbrands for the organization of the national voting of consumers on the Internet was GFK Bulgaria.

The experts’ and consumers’ assessment process is determined by the definition and criteria of the international Superbrands organization: Superbrands is a brand which has earned itself an excellent reputation in its sector and offers significant material and emotional advantages compared to its competitiors.

Last year UniCredit Bulbank received over 15 prestigious awards from Bulgarian and international organizations for the Best Bank in Bulgaria, Bank of the client, Bank of the Year, Manager of the Year, Voluntary Initiative of the Year for employees, etc.

LEADERS IN THE INDIVIDUAL CATEGORIES FOR 2012 Superbrands’ ranking

BMW	Cars
GOOGLE	Internet
L'OREAL	Cosmetics and personal hygiene products
24 HOURS newspaper	Media – journals / daily newspapers
CAPITAL newspaper	Media – journals / weekly newspapers
TEMA magazine	Media – journals / weekly society and politics magazine
BLIASAK magazine	Media – journals / weekly lifestyle magazine
PLAYBOY	Media – journals / monthly fashion and lifestyle magazine
NATIONAL GEOGRAPHIC	Media – journals / monthly society and politics magazine
bTV	Media – television and radio / national television
DARIK RADIO	Media – television and radio / national radio
COCA-COLA	Beverages – non-alcoholic beverages / fizzy non-alcoholic beverages
DEVIN	Beverages – non-alcoholic beverages / mineral water
CAPPY	Beverages – non-alcoholic beverages / natural juices
HEINEKEN	Beverages - beer
DOMAINE BOYAR	Beverages - wine
JOHNNIE WALKER	Beverages – highly alcoholic beverages / whiskey
ABSOLUT	Beverages - highly alcoholic beverages / vodka
BOURGAS 63	Beverages - highly alcoholic beverages / rakya
METAXA	Beverages - highly alcoholic beverages / cognac
NESCAFE	Beverages – coffee, tea / coffee
PICKWICK	Beverages – coffee, tea / tea
ADIDAS	Clothing, shoes
OMV	Fuel
BRITISH AIRWAYS	Travel - airlines
BALKAN HOLIDAYS	Travel – tour operators
HILTON/ALBENA	Travel - hotels, resorts
HAPPY	Restaurants and bars
IVAN VAZOV NATIONAL THEATER	Free time and amusement
ARIEL	Household goods / household cleaning products
IDEAL STANDARD	Household goods / sanitary ware
BOSCH	Household goods – brown and white appliances
ADDRESS	Real Estate
M-TEL	Telecommunications
APPLE	Technology
ТTECHNOPOLIS	Retail chains and trade center / hypermarkets for electronics
BILLA	Retail chains and trade center / supermarkets
METRO CASH & CARRY	Retail chains and trade center / hypermarkets for food, household products
СТИЛИСТ КАПАНОВ	Services
ASPIRIN	Pharmaceutical and medical products
VISA	Financial services / credit cards
UNICREDIT BULBANK	Financial services / banks
DZI	Financial services / insurance
DANONE ACTIVIA	Food / dairy products
MADJAROV	Food / meat products
BELLA	Food / general
MAGGI	Food / spices
DERONI	Food / canned food
KENAR	Food / salads
NILANA	Food / bread products
MILKA	Food / chocolate and sweets
ROLEX	Watches and accessories

More information for media:

UniCredit Bulbank, Identity & Communications Department

Viktoria Blajeva, Phone: + 359 2 9264 993, wjlj/ebwjepwbAvojdsfejuhspvq/ch

Ekaterina Ancheva, Phone: + 359 2 9264 963, flbufsjob/bodifwbAvojdsfejuhspvq/ch

Magdalena Ivanova, Phone: + 359 2 9232 528, nbhebmfob/jwbopwbAvojdsfejuhspvq/ch