Once more UniCredit Bulbank has been chosen for a Superbrand on the Bulgarian market. The award is a result of an independent research, carried out here by the global programme Superbrands. 

The organisation runs the excellence contest Superbrands and promotes the most successful business practices in over 80 countries all around the world. The brand selection and assessment methodology is universal for all countries.

Superbrands’s partner in the execution of the online national consumer voting is the leading market research institute GFK Bulgaria.

The super brands selection process is in two stages: by confidential voting of the members of a jury of independent experts – the Board of Superbrands Bulgaria, among whom are Prof. Boyan Durankev, Katerina Hapsali, Konstantin Valkov, Prof. Lubomir Stoykov, Maxim Mayer, Prof. Christo Kaftandjiev, etc., and by an online national consumer voting. This makes it possible for the expert opinion to be considered in parallel to the consumers’ opinion.

During the assessment process, the experts and consumers are guided by 3 main criteria:

Quality

              Does the brand represent the quality of the offered products or services?

Reliability

              Is the brand trusted, does it maintain high standard of the products or services?

Diversity

Is the brand well-known within its sector? Does it successfully distinguish itself from its competitors? Does it possess individuality and values that make it unique on the market?

UniCredit Bulbank ranks high according to all three criteria and was chosen for a top brand. The Superbrands awards are granted at a special Tribute Event, which will be held later on this year.

UniCredit Bulbank was announced the “Strongest banking Superbrand in Bulagria“ in 2012 as well.

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UniCredit Bulbank is the biggest Bulgarian bank with assets above 18.6 billion leva as at the end of December 2016. It is a leader in the lending to the real economy with a market share of 20.2% of the total loans of the banking system.  The Bank serves more than one million individuals and households, private customers, small and medium-sized enterprises, large local and international companies and others.

UniCredit Bulbank holds a number of international awards, among which the “Best Bank in Bulgaria” awarded by various international magazines and economy rankings – Global Finance magazine, EMEA Finance magazine, the annual ranking K10 by Capital newspaper. It is also a winner of the awards “Best Digital Bank in Bulgaria” for 2016 by the Global Finance magazine, “Most Innovative Bank in Bulgaria” by the Bulgarian Forbes edition, “Best Trade Finance Provider” in Bulgaria by Euromoney.

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Additional media information:

Victoria Blajeva, tel +359 (0) 2 9264 993, wjlj/ebwjepwbAvojdsfejuhspvq/ch

Beatris Nikolova, tel +359 (0) 2 9232 528, cfbusjt/ojlpmpwbAvojdsfejuhspvq/ch

Ekaterina Ancheva, tel +359 894 518 193 , flbufsjob/bodifwbAvojdsfejuhspvq/ch