The artist with numerous art awards is an employee of UniCredit Bulbank.

UniCredit Bulbank is opening the Real Love Story exhibition of the young artist Ivaylo Hristov. This is the fourth exhibition in the UniCredit Studio (which as of this week has its own Facebook page – www.facebook.com/UniCreditStudio ).

The latest exhibition - Real Love Story - will be officially opened by the CEO of UniCredit Bulbank, Mr. Levon Hampartzoumian, the curator of the exhibition, Assoc. Prof. Peter Tsanev, Ph.D and the artist Ivaylo Hristov. It will be opened for the general public on 14 September until 15 October 2012. The opening ceremony will be on 13 September.

An interesting fact is that the talented artist, who has received many art awards, is also an employee of UniCredit Bulbank.

What is Real Love Story?

"No matter what life brings, the most valuable things are the stored feelings and genuine emotions, archived in the Objects around us", thinks Ivaylo Hristov.

According to the artist, the topic of the exhibition - Real Love Story - is inspired by Real Life Banking - the brand positioning of UniCredit Bulbank, the promise that the Bank gives to its clients.

"This means that we are committed to providing specific solutions and bringing real benefits in response to the challenges and the opportunities that our clients are facing nowadays", says Levon Hampartzoumian. "Apart from our fundamental commitment to the financial health of our clients, we at UniCredit Bulbank aim with these initiatives to contribute to the enrichment of real life and the cultural health of the Bulgarian audience", he adds.

"The Real Love Story project by Ivaylo Hristov suggests in a very elegant way that the French philosopher Jean Baudrillard was immensely right when he said that modern art is still a type of dramatic alternative to reality, while contemporary art is rather a temporary stop from one zero reality to another. Because we must not forget we are living in a world, which does not give up tolerating the hyper realistic, because the hyper realistic promises a reality which is always more real than the real", Assoc. Prof. Peter Tsanev, Ph.D. comments.

Real Love Story is an art project, provoked by a new modern sounding advertising message, which is as close as possible to real life. A visual story about naked life as we know it - full of good and bad events and ups and downs.

Real Love Story looks at the issue of modern relations in the process of social communication. It uses visual images and a minimum of verbal messages in its search for emotional conditions, in its attempt to make the observer reach an analysis of his own ideas about regular daily events. A new opportunity to discover the core, the lost emotional discourse in our strongly material lives, deciphering the truly significant - to understand the Object as a bearer of stored emotional messages.

About UniCredit Studio:

UniCredit Studio gallery for modern art was opened in January this year. Bulgaria was chosen among 20 other European countries to be the host of the first UniCredit Studio after the creation of the gallery in Italy. The mission of the studio is to present young Bulgarian and international artists and to provide a platform for contemporary art.

The Real Love Story exhibition by Ivaylo Hristov is open to the general public from 14 September to 15 October 2012, free admission.

UniCredit Studio Gallery:

Sofia, 12 Knyaz Aleksandar Batenberg 1 Str.

Working hours of the gallery:

10:00 h. - 18:30 h. Mondays to Fridays

10:00 h. - 17:00 h. on Saturdays

Free admission

More information for media:

UniCredit Bulbank, Identity & Communications Department

Viktoria Blajeva, Phone: + 359 2 9264 993, wjlj/ebwjepwbAvojdsfejuhspvq/ch

Ekaterina Ancheva, Phone: + 359 2 9264 963, flbufsjob/bodifwbAvojdsfejuhspvq/ch

Magdalena Ivanova, Phone: + 359 2 9232 528, nbhebmfob/jwbopwbAvojdsfejuhspvq/ch