The bank will give the official start of the event UniCredit App Challenge on 27 May 2013;

The prize pool is over 10,000 Bulgarian lev and besides monetary prizes, it will include modern models of HTC smart phones and other;

In the competition UniCredit App Challenge participation is possible with a development or interactive content in the following categories: personal finance, small business, banking of the future, applications for specialized client segments, games and entertainment.

UniCredit Bulbank addresses the challenge to developers and designers of mobile and web applications and interactive content. Together with Mobile Monday - an informal forum for professionals in the sphere of mobile communications - the bank is organizing the competition UniCredit App Challenge, powered by Mobile Monday. The competition is open for participation to professionals and enthusiasts in the sphere of mobile technologies, applications and web content.

UniCredit Bulbank and Mobile Monday will give the official start of the competition for mobile applications and interactive content at the event UniCredit App Challenge, powered by Mobile Monday on 27 May 2013 in betahaus Sofia from 18:30 h. The meeting will gather together in one spot people who have interests in mobile and digital technologies.

Joining in the competition UniCredit App Challenge, powered by Mobile Monday, will be possible in the period 27 May - 23 June 2013. The ten best developers/teams will be invited to present their applications on 1 July 2013 in front of a professional jury composed of representatives of the business and the IT sector. Chairman of the jury will be the Chief Executive Officer of UniCredit Bulbank Mr. Levon Hampartzoumian. On 1 July, at an official ceremony, the winners will be announced. The first three winners will receive monetary prizes in total amount of 6000 lev as well as modern HTC smart phones. The total prize pool totals more than 10,000 Bulgarian lev.

"We expect that in the near future the number of users of mobile banking services will be growing much faster. In addition, for a leading commercial bank such as UniCredit Bulbank it is extremely important to look for young talents and new, fresh ideas, to support the innovations and to invest in the development of the new technologies in the business area.“, said Levon Hampartzoumian. He will open the event UniCredit App Challenge, powered by Mobile Monday.

Among the other presenters at the meeting UniCredit App Challenge, powered by Mobile Monday on 27 May 2013, there will be Paolo Barbesino, Director of Internet and Mobile Banking, CEE Retail Banking of UniCredit, Teodor Hampartzoumian, Director of the Global Solutions Center - GSC to the Global Center for Remote Services of НР in Bulgaria and Anatoli Atanasov, Senior Sales Consultant in Oracle Bulgaria.

In the competition UniCredit App Challenge, participation is possible with a development in any of the following categories:

• personal finance;

• small business;

• banking of the future;

• applications for specialized client segments;

• games and entertainment.

A main partner in the organization of the competition UniCredit App Challenge is Mobile Monday - a global community which unites people with interests in the mobile industry, who exchange ideas, share experience and discuss the new trends in the sphere of communications and the impact they have on our lifestyle. Some of the goals of Mobile Monday are promoting the innovations in the mobile sector, facilitating the connection between small and big, local and international companies, etc.

Part of the prize pool for the competition is provided by HTC, and some of the media partners are SocialEvo, Mediabit, Enterprise.bg, MobileBulgaria, Marketing 360.

More information for media:

UniCredit Bulbank, Identity & Communications Department

Viktoria Blajeva, Phone: + 359 2 9264 993, wjlj/ebwjepwbAvojdsfejuhspvq/ch

Ekaterina Ancheva, Phone: + 359 2 9264 963, flbufsjob/bodifwbAvojdsfejuhspvq/ch

Magdalena Ivanova, Phone: + 359 2 9232 528, nbhebmfob/jwbopwbAvojdsfejuhspvq/ch

Mobile Monday

Ivanka Kyutchukova, Phone 0888 800634